HOW TO EARN MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much every other big time online entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple revenue streams coming in from various partnerships and joint ventures, the one universal thread to all of their business models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
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As the cost of education has become unaffordable for many, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional college against more practical and inexpensive online options.
You are probably thinking, “What is the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s see how you can capture a piece of the online training industry which is poised to surpass $240 billion in the next 5 years.
Who will those billions flow to and how will you get your piece?
Answer: A big part of the windfall goes directly to the instructors who create the educational material around their unique and specialcompetence in topics that interest them.
We all have interests that drive us. Amazingly, the literal definition of an expert is not a genius as some assume, but rather a person who has a higher level of understanding than the average learner who is interested in the same topic. This fact is how normal people are cashing in on digital courses. The secret to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for training on how to run Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a lack of quality training materials on the subject. Frustrated by this, Chris knew that if he would pay for a program, others would too, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked course attendees through a step by step process of setting up a successful Facebook advertising campaign.
This initial program was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars all total
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what he did possess, which is the reason he was able to publish a course and have people pay him for it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked his students through the entire process of setting up an account, creating copy, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert number were interested so that the course began to bring in sales from complete strangers.
As an “aside”, one of the main launch principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information just waiting to be shared with those who can appreciate it. Leveraging the Internet, the ease of publishing using free or very low cost tools, allows virtually everyone to assemble their content into a form that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their knowledge. And this is why, digital publishing is perhaps the best method for building wealth outside of winning the lottery.
Which brings us to one of the most interesting points regarding niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique and special the information in their head is.
What Unique Topic Will You Train On?
Online training programs cover a wide range of subjects. Start by taking stock of your very own abilities and experiences, especially if you’ve overcome some difficulties or struggles in the past. Chances are, others are battling with challenges and might learn from your knowledge.
Try out concept and don’t be fearful to fail.
After checking out some of these crazy success stories, one student wished to attempt her hand at producing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
The first course that she developed was developed on the topic of hiring virtual assistants in a digital marketing agency, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching some success with a Kindle book launch, a great deal of peers emailed asking for recommendations on their upcoming book launches.
It was a non-technical topic, however one that was in high demand. And interestingly enough, launching books is a subject that is very well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has helped him make more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you decide on a subject for your course, the next question is where to host it. How will customers find out about it?
John and Eliot hosted their iOS programs courses on their own website, implying they needed to configure the video hosting, payment processing and general technical structure. They’re programmers, though, so it wasn’t an issue.
Rob chose to host his course on Udemy, one of the largest marketplaces for selling online courses with more than 5 million signed up students. Udemy makes it really simple for instructors to get begun, and they deal with all the payment processing and video hosting.
But, earnings share is where it gets difficult, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, however they likewise count on outstanding instructors like Rob to construct courses for their website.
The existing royalty structure is set up so if Udemy provides the student to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the revenue– up to 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the most significant error individuals make when producing an online course is having a “develop it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be responsible for fueling the initial traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had big email lists of prospective consumers who were interested in their niche that they could connect with. That indicates if you’re thinking about launching a course this year, you have to begin thinking now about how you’re going to let people know about it.
How To Drive Traffic To Your Course.
One tactic that is working right now extremely well is to recruit prominent affiliate partners. These should be individuals with large email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what skills you have which you could teach in this quickly growing online education.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!