HOW TO EARN MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
If you have wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost all other famous online entrepreneurs make their money — well, the answer is easy. Even though they all have multiple revenue streams coming from various partnerships and joint ventures, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record talk about the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with many graduates forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional higher education compared with more useful and cost effective online options.
You may be thinking, “What’s an alternative to a college program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s examine how you can get a piece of the online education market which is poised to exceed $240 Billion in the next five years.
Who will those billions go to and how will you get your share?
Answer: A large part of the earnings goes directly to the people who create the instructional material around their unique and specialproficiency in topics that intrigue them.
Everyone has an interest that drives them. You may not know, the very definition of an expert is not a genius as some assume, instead, it’s a person with more knowledge than the typical student who is interested in the same topic. This fact is how everyday people are cashing in on digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer searching for training on how to run Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a need for quality instructional materials on the subject. Frustrated by this, Chris knew that if he would purchase a program, others would too, and thus he built his first course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training courses, versions 2 and 3, made more than $10 million dollars combined
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what Chris did possess, which is the reason he was able to publish a program and have people buy it, all while not being a real expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, creating content, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to adequately large number were interested so that the course started to bring in sales from complete strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the most beautiful red roses in any climate. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your interest level but have not grown at the same level in their understanding. And this is why, digital publishing is likely the best way to building wealth on the Internet.
Which brings us to one of the most interesting aspects regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how special the information they possess is.
What Unique Subject Could You Train On?
Online training programs cover a wide array of topics. Start by taking stock of your very own skills and experiences, particularly if you’ve overcome some challenges or battles in the past. Chances are, others are struggling with challenges and could benefit from your proficiency.
Try out concept and don’t be afraid to fail.
After checking out some of these insane success stories, one student wanted to try her hand at developing a course and being highly motivated she jumped in after just a few weeks of training, this is her story.
The first course that she developed was developed on the topic of using virtual assistants in a small company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with a Kindle book launch, a great deal of peers emailed asking for advice on their approaching book launches.
It was a non-technical subject, but one that remained in high demand. Of interest, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has helped him make more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a topic for your course, the next question is where to host it. How will clients find out about it?
John and Eliot hosted their iOS shows courses on their own website, meaning they needed to configure the video hosting, payment processing and basic technical structure. They’re programmers, however, so it wasn’t an issue.
Rob decided to host his course on Udemy, among the largest marketplaces for selling online courses with more than 5 million signed up trainees. Udemy makes it very simple for trainers to get begun, and they deal with all the payment processing and video hosting.
But, earnings share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to make a profit, but they also count on excellent trainers like Rob to build courses for their site.
The current royalty structure is established so if Udemy provides the student to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the profits– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest mistake people make when developing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you’re still going to be responsible for fueling the preliminary traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had large email lists of possible clients who were interested in their niche that they could connect with. That indicates if you’re thinking of launching a course this year, you need to start thinking now about how you’re going to let people learn about it.
How To Drive Traffic To Your Course.
One strategy that is working right now extremely well is to recruit high-profile affiliate partners. These should be individuals with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what skills you have which you could teach in this rapidly growing Internet based training.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method you select to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!