HOW TO EARN MONEY BY PRODUCING AND PROMOTING DIGITAL TRAINING PROGRAMS.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other big time online entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple streams of revenue coming in from various partnerships and business ventures, the one thing that is universal to all of their revenue models is something called digital publishing.
Watch Chris Record talk about the Digital Publishers Academy.
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As the cost of college studies has risen to unaffordable levels, and with the average student forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of traditional university programs versus more practical and inexpensive online options.
You must be thinking, “What is the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s examine how you can get a piece of the online education industry which is poised to surpass $240 billion by 2021.
Who will those billions go to and how will you capture your share?
Answer: A big part of the earnings goes directly to the trainers who produce the instructional material around their unique and specialexpertise in topics that intrigue them.
Everyone has an interest that drives them. Amazingly, the very definition of a guru is not a genius as some assume, instead, it’s a person with more knowledge than the average student who is interested in the same topic. This fact is how normal people are making money with digital courses. The magic to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer searching for training on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) discovered that there was a lack of quality training materials on the subject. Frustrated by this, Chris knew that if he would purchase a program, so would many others, and thus he created his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a set of over the shoulder videos that walked students through the process of setting up a successful Facebook advertising campaign.
This initial course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars in total revenue
What’s incredible about this story is that Chris would not have been thought to be a Facebook advertising expert at the time that he published his program.
But what Chris did possess, which is the reason he was able to publish a program and have people pay him for it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his course through the entire process of establishing an account, creating content, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to invest weeks and months grasping the material and creating the course. He used Facebook’s own tutorials to guide his training.
Isn’t it amazing that you also can get paid to teach information that already exists? And this is completely ethical since all you are doing is packaging it in a way that your audience are more likely to receive it in.
I want you to stop, and think for a minute.
What do you know that others do not but would like to?
This information could be the key to you breaking out of the 9 to 5, and attaining the flexibility to experience the lifestyle you wish for.
Perhaps you are a digital marketer with hugely useful insights that others would happily pay $97, $497, $997, or more to you for.
Maybe you’ve mastered the art to flipping cars, houses, second hand clothing, electronics and more on Amazon. You may not think these skills are valuable, but there are likely thousands, if not tens of thousands, and for some niches, millions of people who would pay you large amounts of money for what you know.
If you still aren’t sure, just keep reading to learn about the teacher who generates $1 million dollars a year through his course. Or the guy who teaches people how to jump, that’s right, jump higher – and he is benefitting from a 7 figure business while living the ultimate laptop lifestyle.
Or maybe you are a Amazon ecomm master who would love to share your secrets with those looking to break out of the nine to five.
…by the way, if ecomm tickles your fancy, don’t miss out on the Tecademics 90 day ECOM CHALLENGE which comes complete with tens of thousands of dollars in prizes, a cool car that will be given away, and a lot of free training…
Let’s get back to digital course creation, to see how anyone can seriously earn money by monetizing that special set of knowledge that they carry around in their head.
Let’s meet Rob, a former high school mathematics instructor, who found success using digital publishing by authoring 4 courses on different software development subjects.
Actually, the word success undersells what he did with digital publishing.
Rob netted more than $1 million in less than a year. That’s amazing right?
But all was not easy for Rob, which is why the Tecademics Digital Publishing Academy is the best way to start earning money since it literally will cut months if not years off the loss side of your financial statement. I’m fairly sure that Rob wishes this incredible program existed when he launched his first course.
The story of how Rob went from thirty five thousand dollars a year to nearly 3 times that each month is a good one…
With income from a web hosting company that Rob owned, he buckled down and over a 3 month period of full-time effort Rob published his first course, which contained more than 30 hours of training material. The content was good, actually it was great. Remember, Rob is still a teacher by day and a budding entrepreneur at night and on weekends, but when he released it, no one was purchasing it.
But he was committed to the success of the course, and so he made the hard choice to enable students to access the course for free in order to develop some favorable testimonials. Rob went on to sell it to his hosting consumers all who fit the ideal target audience for the course, and though not all were interested in the how-to-code topic, a large enough percentage were interested so that the course started to draw in sales from complete strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with those who can appreciate it. Leveraging the Internet, the ease of publishing with free or very low cost tools, enables literally everyone to assemble their content into a form that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. For this reason, digital publishing is likely the best way to building wealth outside of winning the lottery.
This brings us to one of the most interesting points about niche knowledge, and that is the person who holds the information is so familiar with it that they cannot see how special the information in their head is.
What Special Subject Could You Teach?
Online training programs cover a wide variety of topics. Courses with well-defined results that might assist the student earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your concept and don’t be afraid to fail.
After checking out some of these insane success stories, one student wished to try her hand at developing a course and being highly motivated she got started after just a few weeks of training, this is her story.
Her very first course that she developed was developed on the topic of using virtual assistants in a SEO company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with an e-book launch, a great deal of peers emailed requesting for suggestions on their approaching book launches.
It was a non-technical topic, but one that was in high need. Of interest, launching books is a subject that is very well covered online. With just a little time spent researching Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next concern is where to host it. How will clients learn about it?
John and Eliot hosted their iOS programming courses by themselves website, suggesting they needed to set up the video hosting, payment processing and general technical structure. They’re developers, though, so it wasn’t a problem.
Rob decided to host his course on Udemy, among the biggest marketplaces for selling online courses with more than 5 million signed up trainees. Udemy makes it very easy for trainers to get begun, and they deal with all the payment processing and video hosting.
But, revenue share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to make a profit, but they likewise rely on exceptional instructors like Rob to develop courses for their website.
The existing royalty structure is established so if Udemy provides the trainee to your course through their own natural discovery or through a promotion they run, they’re going to keep the bulk of the earnings– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest error people make when developing an online course is having a “build it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be accountable for sustaining the initial traction and registrations.
In the million-dollar success stories above, there is a unified theme and that is, they had large e-mail lists of possible clients who were interested in their niche that they could reach out to. That means if you’re thinking about releasing a course this year, you need to begin thinking now about how you’re going to let people learn about it.
How To Drive Traffic To Your Course.
One technique that is working right now extremely well is to recruit high-profile affiliate partners. These should be groups with sizable email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what skills you have which you could teach in this quickly expanding online action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!