HOW TO EARN MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost every other big time Internet entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple revenue streams from various partnerships and business ventures, the one thing that is universal to all of their revenue models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
As the cost of college studies has risen to unaffordable levels, and with the average student forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of conventional higher education versus more useful and inexpensive online choices.
You must be thinking, “What’s the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s take a look at how you can get a piece of the online course industry which is poised to go beyond $240 billion by 2021.
Who will those billions go to and how will you get your piece?
Answer: A large part of the earnings goes directly to the instructors who create the instructional material around their unique and specialexpertise in subjects that interest them.
Everyone has an interest that drives them. You may not know, the actual definition of an expert is not a genius as some think, instead, it’s a person who has a higher level of knowledge than the average student who is interested in the same topic. This is how everyday people are making money with digital courses. The secret to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a lack of quality instructional materials on the subject. Frustrated by this, Chris knew that if he would pay for a program, so would many others, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder screen capture videos that walked students through a step by step process of setting up a successful Facebook advertising campaign.
This first program was so successful that subsequent Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars all total
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his program.
But what Chris did have, which made it possible for him to publish a program and have people buy it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, creating content, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to adequately large percentage were interested so that the course started to bring in sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know Rob, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in any climate. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there is a set of people who share your interest level but have not grown at the same level in their understanding. For this reason, digital publishing is probably the best method for making money on the Internet.
Which brings us to an intriguing point about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how unique and special the information in their head is.
What Special Subject Will You Train On?
Online courses cover a wide array of topics. Courses with well-defined results that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, tend to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and do not be afraid to fail.
After hearing about some of these crazy success stories, one student wanted to try her hand at producing a course and being especially motivated she got started after just a few weeks of training, this is her story.
The very first course that she developed was developed on the topic of using virtual assistants in a local business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with a Kindle book launch, a lot of peers emailed requesting advice on their upcoming book launches.
It was a non-technical subject, however one that was in high demand. Of interest, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a subject for your course, the next question is where to host it. How will consumers discover it?
John and Eliot hosted their iOS shows courses on their own site, indicating they had to set up the video hosting, payment processing and general technical structure. They’re developers, however, so it wasn’t a problem.
Rob chose to host his course on Udemy, among the biggest markets for offering online courses with more than 5 million signed up students. Udemy makes it extremely simple for instructors to obtain begun, and they deal with all the payment processing and video hosting.
But, income share is where it gets challenging, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they likewise count on excellent instructors like Rob to develop courses for their website.
The current royalty structure is set up so if Udemy provides the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the profits– up to 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the most significant error people make when creating an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you’re still going to be responsible for fueling the preliminary traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had big email lists of possible students who were interested in their niche that they could reach out to. That suggests if you’re thinking of releasing a course this year, you have to begin believing now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with sizable email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider what skills you have which you could teach in this quickly expanding online training.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!