HOW TO MAKE MONEY BY PRODUCING AND SELLING DIGITAL TRAINING PROGRAMS.
If you have wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much all other successful internet entrepreneurs make their money — well, the answer is easy. Even though without exception they have multiple revenue streams coming in from various partnerships and business ventures, the one universal thread to all of their revenue models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with the average student forced to assume thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional university programs compared with more useful and budget friendly online choices.
You are probably thinking, “What’s the alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how anyone can capture a piece of the online training industry which is poised to go beyond $240 Billion by 2021.
Who will those billions go to and how will you get your piece?
Answer: A large part of the earnings goes directly to the trainers who create the academic content around their unique and specialknowledge in subjects that interest them.
A lot of people have knowledge in areas of interest that can be shared with others who are interested in the same areas of study. You may not know, the literal definition of an expert is not a genius as some think, but rather a person with more understanding than the average student who is interested in the same topic. This is how normal people are making money with digital courses. The magic to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer looking for training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a need for quality instructional materials on the topic. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder videos that walked students through a simple process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been considered a Facebook advertising guru at the time that he published his course.
But what Chris did have, which is the reason he was able to publish a program and have people pay him for it, all while not being a real expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, writing content, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to adequately big number were interested so that the course started to attract sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in the harshest of environments. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. For this reason, online course creation is probably the best way to quickly scaling a business outside of winning the lottery.
Which brings us to one of the most interesting points about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how unique the information in their head is.
What Unique Subject Will You Train On?
Online training programs cover a wide array of subjects. Courses with well-defined outcomes that might help the course taker to earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out concept and don’t be fearful to fail.
After hearing about some of these insane success stories, one student wished to try her hand at producing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
Her first course that she developed was built on the topic of using virtual assistants in a digital marketing agency, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with an e-book launch, a lot of peers emailed requesting guidance on their approaching book launches.
It was a non-technical subject, however one that remained in high need. Of interest, launching books is very well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a subject for your course, the next question is where to host it. How will clients learn about it?
John and Eliot hosted their iOS programming courses by themselves website, suggesting they needed to set up the video hosting, payment processing and basic technical structure. They’re developers, though, so it wasn’t a problem.
Rob decided to host his course on Udemy, among the largest markets for offering online courses with more than 5 million signed up students. Udemy makes it extremely easy for trainers to obtain started, and they deal with all the payment processing and video hosting.
But, revenue share is where it gets difficult, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, but they likewise rely on excellent instructors like Rob to develop courses for their website.
The current royalty structure is established so if Udemy provides the trainee to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the income– up to 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the greatest error individuals make when producing an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you will be accountable for sustaining the preliminary traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had big e-mail lists of prospective consumers who were interested in their niche that they could reach out to. That means if you’re considering launching a course this year, you have to start thinking now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One method that is working right now extremely well is to recruit prominent affiliate partners. These should be people with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what abilities you have which you could teach in this rapidly expanding Internet based education.
Then think about, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!