HOW TO EARN MONEY BY PRODUCING AND PROMOTING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other big time online entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple streams of revenue from various business ventures and partnerships, the one thing that is universal to all of their revenue models is something called digital publishing.
See Chris Record talk about the Digital Publishers Academy.
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As the cost of education has become unaffordable for many, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of standard college versus more useful and budget friendly online options.
You must be thinking, “What’s an alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s examine how anyone can get a piece of the online training market which is poised to go beyond $240 billion by 2021.
Who will those billions go to and how will you get your piece?
Answer: A big part of the windfall goes directly to the trainers who develop the instructional content around their unique and specialknowledge in subjects that interest them.
A lot of people have knowledge in subjects that can be shared with others who are interested in the same areas of study. In fact, the very definition of a guru is not a genius as some think, instead, it’s a person who has a higher level of understanding than the typical student who is interested in the same topic. This is how everyday people are making money with digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for training on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a lack of quality instructional materials on the subject. Frustrated by this, Chris felt if he would buy a program, so would many others, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked students through a step by step process of setting up a successful Facebook advertising campaign.
This initial course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars in total revenue
What’s amazing about this story is that Chris would not have been thought to be a Facebook advertising expert at the time that he published his program.
But what Chris did possess, which is the reason he could publish a program and have people buy it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of setting up an account, creating content, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to invest weeks and months learning the information and creating the content. Chris used Facebook’s own tutorials to guide his program.
How incredible is it that you too can get paid to teach a syllabus that already exists? And this is completely ethical because what you are doing is packaging it in a way that your students are more likely to receive it in.
I want you to pause, and think for a moment.
What do you know that others don’t but would like to?
This information could be the secret to you breaking out of your day job, and getting the flexibility to live the lifestyle you wish for.
Perhaps you are a digital marketing expert with massively transformative information that others would gladly hand over $97, $497, $997, or more to you for.
Perhaps you’ve figured out the secret to flipping cars, houses, second hand clothing, electronics and more on Amazon. You may not think these skills are valuable, but there are likely thousands, if not tens of thousands, and for some niches, millions of people who would pay you large amounts of money for what you know.
If you don’t believe me, just keep reading to learn about the teacher who generates $1 million dollars a year through his course. Or the guy who teaches people how to jump, that’s correct, jump higher – and he enjoys a million dollar per year business while living the ultimate laptop lifestyle.
Or maybe you are a Amazon ecomm master who would love to share your secrets with those looking to leave their day job.
…which BTW, if ecomm tickles your fancy, don’t miss out on the Tecademics 90 day ECOM CHALLENGE which comes complete with tens of thousands of dollars in prizes, a cool car that will be given away, and a ton of FREE training…
Let’s get back to digital course creation, to see how anyone can seriously generate money by monetizing that special set of knowledge that they carry around in their head.
Let’s meet Rob, who previously was a high school mathematics instructor, who created success using digital publishing by authoring four courses on various app development subjects.
Actually, the word success undersells what he did with digital publishing.
How about netting more than $1 million in just 9 months. That’s amazing right?
But all was not easy for Rob, which is why the Tecademics Digital Publishing Academy is the preferred way to start making money since it can cut months if not years off the loss side of your financial statement. I’m pretty sure that Rob wishes this powerful program existed when he launched his initial course.
The story of how Rob went from thirty five thousand dollars a year to almost three times that every month is a good one…
With earnings from a hosting company that Rob owned, he buckled down and over a 3 month period of full-time work Rob published his very first course, which contained more than 30 hours of educational content. The content was good, actually it was great. Remember, Rob is still a teacher by day and a budding entrepreneur at night and on weekends, but when he launched the program, no one was purchasing it.
But he was committed to success, and so he made the challenging choice to permit students to access the course totally free in order to build up some positive reviews. He went on to offer it to his hosting customers all who fit the ideal target audience for the course, and though not all had an interest in the how-to-code subject matter, a large enough number were interested so that the course started to draw in sales from complete strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with the world. Leveraging the Internet, the ease of publishing using free or very low cost tools, allows virtually everyone to create content that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your interest level but have not grown at the same level in their understanding. For this reason, online course creation is probably the best method for building wealth online.
This brings us to an interesting point regarding niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how special the information they possess is.
What Unique Topic Will You Teach?
Online training programs cover a wide variety of topics. Naturally, courses with well-defined results that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your idea and do not be fearful to fail.
After checking out some of these insane success stories, one student wanted to attempt her hand at creating a course and being especially motivated she got started after only a few weeks of training, this is her story.
The first course that she developed was developed on the topic of using virtual assistants in a small company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving some success with an e-book launch, a great deal of peers emailed requesting recommendations on their approaching book launches.
It was a non-technical subject, but one that was in high demand. And interestingly enough, launching books is very well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has propelled him to making more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a subject for your course, the next question is where to host it. How will clients discover it?
John and Eliot hosted their iOS programs courses by themselves site, indicating they needed to set up the video hosting, payment processing and general technical structure. They’re developers, though, so it wasn’t an issue.
Rob chose to host his course on Udemy, one of the biggest markets for selling online courses with more than 5 million registered students. Udemy makes it really easy for trainers to obtain begun, and they deal with all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to earn a profit, but they likewise rely on excellent instructors like Rob to build courses for their site.
The current royalty structure is set up so if Udemy provides the student to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the profits– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Always remember Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake people make when developing an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you’re still going to be responsible for fueling the preliminary traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of possible students who were interested in their niche that they could reach out to. That implies if you’re considering launching a course this year, you need to begin believing now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be groups with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about what abilities you have which you could teach in this quickly growing online training.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!