HOW TO EARN MONEY BY CREATING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much every other big time Internet entrepreneurs make their money — well, the answer is easy. Even though without exception they have multiple streams of revenue coming from various joint ventures and partnerships, the one thing that is universal to all of their business models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
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As the cost of education has risen to unaffordable levels, and with the average student forced to assume thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional higher education compared with more useful and economical online options.
You are probably thinking, “What is the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s see how you can get a piece of the online course market which is poised to go beyond $240 Billion by 2021.
Who will those billions flow to and how will you get your share?
Answer: A large portion of the windfall goes directly to the trainers who produce the academic material around their unique and specialproficiency in subjects that intrigue them.
Many people have knowledge in areas of interest that can be shared with others who are interested in the same things. You may not know, the actual definition of a guru is not a genius as some think, but rather a person who has more understanding than the typical learner who is interested in the same topic. This is how normal people are cashing in on digital courses. The magic to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer seeking out training on how to run Facebook ads, Chris Record (Co-founder Tecademics) found that there was a lack of quality instructional materials on the subject. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This initial course was so successful that later Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars all total
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what he did have, which is the reason he could publish a course and have people pay him for it, all while not being an expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, writing copy, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to invest weeks and months learning the material and creating the content. Chris used Facebook’s own tutorials to instruct his course.
Isn’t it incredible that you too can get paid to teach information that already exists? And this is completely ethical since what you are doing is packaging it in a way that your audience are more likely to receive it in.
I want you to stop, and consider for a minute.
What is it that you know that others do not but would like to?
This wealth of information will be the key to you breaking out of your day job, and getting the freedom to live the lifestyle you so crave.
Perhaps you are a business consultant with hugely useful insights that others would be happy to hand over $97, $497, $997, or more to you for.
Perhaps you have mastered the secret to flipping cars, houses, second hand clothing, electronics and more on Amazon. You may not think these skills are valuable, but there are likely thousands, if not tens of thousands, and for some niches, millions of people who would pay you shocking amounts of money for what you know.
If you don’t believe me, just keep reading to learn about the teacher who generates $1 million dollars a year with his course. Or the guy who teaches people how to jump, that’s correct, jump higher – and he enjoys a million dollar per year business while living the ultimate laptop lifestyle.
Or maybe you are a Amazon ecom ninja who would love to share your secrets with those wishing to leave their day job.
…by the way, if ecomm gets you excited, don’t miss out on the Tecademics 90 day ECOM CHALLENGE which comes complete with tens of thousands of dollars in prizes, a cool car that will be given away, and a ton of FREE training…
Let’s get back to digital publishing, to see how anyone can really earn money by monetizing that special set of knowledge that they possess.
Enter Rob, a former high school mathematics teacher, who became successful using digital publishing by authoring 4 courses on various software development subjects.
Actually, the word success undersells what he did with digital publishing.
Rob netted more than $1 million in less than a year. That’s amazing right?
But all was not easy for Rob, which is why the Tecademics Digital Publishing Academy is the best way to start making money since it can cut months if not years off the loss side of your financial statement. I’m fairly certain that Rob wishes this powerful program existed when he launched his first course.
The story of how Rob went from thirty five thousand dollars a year to nearly 3 times that every month is a good one…
With earnings from a web hosting company that Rob owned, he focused his efforts and over a three month period of full-time work Rob published his very first course, which contained more than 30 hours of training content. The content was good, actually it was great. Remember, Rob is still a teacher by day and a budding entrepreneur at night and on weekends, but when he launched the program, no one was buying it.
But he was committed to success, and so he made the tough decision to permit users to access the course free of charge in order to build up some positive reviews. Rob went on to offer it to his hosting customers all who fit the ideal target audience for the course, and though not all had an interest in the how-to-code topic, a big enough number were interested so that the course began to bring in sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the biggest red roses in the harshest of climates. And you may be asking yourself, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there is a set of people who share your interest level but have not grown at the same level in their understanding. For this reason, digital publishing is probably the best way to making money on the Internet.
Which brings us to one of the most interesting aspects regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how unique and special the information in their head is.
What Unique Subject Could You Train On?
Online training programs cover a wide array of topics. Start by taking stock of your own abilities and experiences, especially if you have actually gotten rid of some challenges or struggles in the past. Odds are, others are dealing with the same difficulties and could learn from your competence.
Test your idea and do not be fearful to fail.
After checking out some of these crazy success stories, one student wished to try her hand at developing a course and being highly motivated she jumped in after only a few weeks of training, this is her story.
The very first course that she developed was constructed on the topic of employing virtual assistants in a small company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving some success with a Kindle book launch, a great deal of peers emailed asking for suggestions on their approaching book launches.
It was a non-technical topic, however one that was in high demand. Of interest, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a subject for your course, the next concern is where to host it. How will customers discover it?
John and Eliot hosted their iOS shows courses on their own website, suggesting they needed to configure the video hosting, payment processing and general technical structure. They’re programmers, though, so it wasn’t a concern.
Rob decided to host his course on Udemy, among the biggest marketplaces for offering online courses with more than 5 million signed up trainees. Udemy makes it extremely easy for trainers to get begun, and they deal with all the payment processing and video hosting.
But, income share is where it gets challenging, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to make a profit, however they likewise count on excellent instructors like Rob to construct courses for their site.
The current royalty structure is set up so if Udemy provides the trainee to your course through their own natural discovery or through a promotion they run, they’re going to keep the bulk of the earnings– up to 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest error individuals make when developing an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you will be responsible for sustaining the initial traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had big email lists of prospective students who were interested in their niche that they could reach out to. That implies if you’re considering introducing a course this year, you need to begin thinking now about how you’re going to let individuals understand about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be people with sizable email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider what abilities you have which you could teach in this rapidly growing Internet based action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method you select to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!