How Chris Record made 10 million dollars with digital publishing


Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other big time online entrepreneurs make their money — well, the answer is easy. Though they all have multiple streams of revenue from various joint ventures and partnerships, the one thing that is universal to all of their business models is something called digital publishing.

Watch Chris Record introduce the Digital Publishers Academy.


As the cost of university studies has risen to unaffordable levels, and with the average student forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard university programs against more practical and cost effective online alternatives.

You are probably thinking, “What’s an alternative to a higher learning program?

It’s called the Digital Publishers Academy.

Before we check out the Digital Publishers Academy let’s see how anyone can get a piece of the online course industry which is poised to surpass $240 Billion by 2021.

Who will those billions flow to and how can you get your share?

Answer: A big portion of the windfall goes directly to the instructors who produce the academic content around their unique and specialexpertise in subjects that intrigue them.

A lot of people have knowledge in areas of interest that can be shared with others who are interested in the same areas of study. Amazingly, the very definition of a guru is not a genius as some think, but rather a person who has more knowledge than the average learner who is interested in the same topic. This is how everyday people are cashing in on digital courses. The secret to making money on the Internet is with something called digital publishing.

Digital Publishers Academy is a training program operated by Tecademics.

Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.

As an internet marketer seeking out information on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a lack of quality instructional materials on the subject. Frustrated by this, Chris knew that if he would purchase a program, others would too, and thus he created his first course called Dark Post Profits.

Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through a step by step process of setting up a successful Facebook advertising campaign.

This first course was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars all total

What’s amazing about this story is that Chris would not have been considered a Facebook advertising expert at the time of his training programs creation.

But what Chris did have, which is the reason he was able to publish a program and have people pay him for it, all while not being a real expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, creating content, creating images, and everything required to run a successful campaign.

Remember, Chris didn’t need to adequately big percentage were interested so that the course started to draw in sales from complete strangers.

As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.

At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…

Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in any climate. And you may be asking yourself, “who would possibly pay me for this information?”

Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their knowledge. And this is why, digital publishing is probably the best way to quickly scaling a business on the Internet.

Which brings us to one of the most interesting points regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they do not see how special the information they possess is.

What Special Subject Will You Train On?

Online training programs cover a variety of topics. Naturally, courses with well-defined outcomes that might assist the course taker to make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.

Try out concept and don’t hesitate to fail.

After hearing about some of these insane success stories, one student wished to try her hand at developing a course and being highly motivated she got started after just a few weeks of training, this is her story.

The first course that she developed was constructed on the topic of hiring virtual assistants in a SEO company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.

Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.

After having some success with an e-book launch, a lot of peers emailed asking for suggestions on their approaching book launches.

It was a non-technical subject, however one that remained in high demand. And interestingly enough, launching books is very well covered online. With just a little time on Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.

This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.

Where to Host Your Course.

After you pick a subject for your course, the next question is where to host it. How will customers learn about it?

John and Eliot hosted their iOS shows courses on their own website, suggesting they needed to configure the video hosting, payment processing and general technical structure. They’re programmers, however, so it wasn’t an issue.

Rob chose to host his course on Udemy, among the biggest marketplaces for offering online courses with more than 5 million signed up trainees. Udemy makes it extremely easy for instructors to get begun, and they handle all the payment processing and video hosting.

But, earnings share is where it gets challenging, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.

Naturally, Udemy needs to earn a profit, however they likewise rely on excellent instructors like Rob to build courses for their website.

The present royalty structure is set up so if Udemy provides the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the revenue– up to 75% in many cases.

Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.

Always remember Marketing.

Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the most significant error people make when creating an online course is having a “build it and they will come” mindset.

Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be responsible for fueling the initial traction and registrations.

In the 7 figure success stories above, there is a unified theme and that is, they had big email lists of prospective consumers who were interested in their niche that they could connect with. That indicates if you’re thinking of launching a course this year, you have to begin thinking now about how you’re going to let people learn about it.

How To Drive Traffic To Your Course.

One strategy that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with large e-mail lists of their own which they sell your program or course to.

Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.

This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.

Finally, I want you to ponder exactly what abilities you have which you could teach in this rapidly expanding online training.

Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.

So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!

How Chris Record made 10 million dollars with digital publishing