HOW TO EARN MONEY BY CREATING AND SELLING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other successful Internet entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple revenue streams coming from various partnerships and joint ventures, the one universal thread to all of their business models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
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As the cost of university programs has become unaffordable for many, and with the average student forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional higher education versus more practical and inexpensive online options.
You must be thinking, “What’s an alternative to a university program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s examine how you can get a piece of the online education market which is poised to surpass $240 billion by 2021.
Who will those billions go to and how can you capture your piece?
Answer: A big portion of the earnings goes directly to the trainers who develop the instructional material around their unique and specialexpertise in subjects that intrigue them.
Everyone has an interest that drives them. In fact, the actual definition of a guru is not a genius as some assume, but rather a person with a higher level of knowledge than the average student who is interested in the same topic. This fact is how everyday people are cashing in on digital courses. The magic to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer searching for information on how to launch Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a need for quality instructional materials on the subject. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars combined
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what he did possess, which made it possible for him to publish a program and have people buy it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked his students through the entire process of setting up an account, writing copy, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course began to bring in sales from people outside of his mailing list.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the prettiest red roses in any climate. And you may be asking yourself, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your interest level but have not grown at the same level in their knowledge. For this reason, digital publishing is probably the best method for making money outside of winning the lottery.
This brings us to one of the most interesting aspects regarding niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how unique the information in their head is.
What Unique Subject Will You Train On?
Online training programs cover a variety of topics. Naturally, courses with well-defined results that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, tend to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out concept and do not hesitate to fail.
After checking out some of these crazy success stories, one student wished to attempt her hand at developing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
Her first course that she developed was developed on the topic of hiring virtual assistants in a small business, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having some success with an e-book launch, a lot of peers emailed requesting for suggestions on their approaching book launches.
It was a non-technical topic, however one that remained in high need. Of interest, launching books is a subject that is very well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you decide on a subject for your course, the next concern is where to host it. How will customers discover it?
John and Eliot hosted their iOS shows courses on their own site, meaning they had to configure the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t an issue.
Rob decided to host his course on Udemy, one of the largest markets for selling online courses with more than 5 million registered trainees. Udemy makes it extremely easy for trainers to obtain begun, and they manage all the payment processing and video hosting.
But, profits share is where it gets difficult, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, but they likewise depend on outstanding instructors like Rob to build courses for their website.
The existing royalty structure is established so if Udemy provides the trainee to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the income– approximately 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the most significant error individuals make when developing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you will be responsible for sustaining the initial traction and registrations.
In the 7 figure success stories above, there is a unified theme and that is, they had big email lists of potential consumers who were interested in their niche that they could connect with. That implies if you’re thinking about introducing a course this year, you have to begin believing now about how you’re going to let people understand about it.
How To Drive Traffic To Your Course.
One strategy that is working right now extremely well is to recruit prominent affiliate partners. These should be people with substantial email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what skills you have which you could teach in this quickly growing Internet based training.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method you select to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!