HOW TO EARN MONEY BY PRODUCING AND PROMOTING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost every other famous online entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple streams of revenue coming in from various joint ventures and partnerships, the one universal theme to all of their business models is something called digital publishing.
Watch the video Chris Record talk about the Digital Publishers Academy.
As the cost of education has become unaffordable for many, and with the average student forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of conventional university programs against more practical and affordable online options.
You may be thinking, “What’s the alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can get a piece of the online training market which is poised to go beyond $240 billion by 2021.
Who will those billions go to and how will you capture your piece?
Answer: A big part of the windfall goes directly to the individuals who create the instructional content around their unique and specialexpertise in subjects that interest them.
Many people have knowledge in subjects that can be shared with others who are interested in the same things. In fact, the actual definition of an expert is not a genius as some assume, instead, it’s a person with more knowledge than the typical student who is interested in the same topic. This fact is how everyday people are cashing in on digital courses. The magic to generating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer looking for training on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) discovered that there was a need for quality instructional materials on the subject. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This initial program was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars in total revenue
What’s incredible about this story is that Chris would not have been considered a Facebook advertising expert at the time of his course release.
But what he did possess, which is the reason he could publish a program and have people pay him for it, all while not being a real expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked course attendees through the entire process of establishing an account, writing content, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to adequately large percentage were interested so that the course began to draw in sales from strangers.
As an “aside”, one of the main launch principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know Rob, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of unique experiences and information that is waiting to be shared with the world. With the Internet, the ease of publishing using free or very low cost tools, enables literally everyone to create content that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there is a set of people who share your interest level but have not grown at the same level in their knowledge. And this is why, online course creation is likely the best way to building wealth on the Internet.
This brings us to an intriguing point regarding niche knowledge, and that is the person who holds the information is so familiar with it that they fail to see how unique and special the information they possess is.
What Unique Topic Could You Teach?
Online training programs cover a wide range of topics. Begin by taking stock of your own abilities and experiences, particularly if you have actually gotten rid of some obstacles or battles in the past. Chances are, others are battling with issues and might gain from your know-how.
Try out idea and don’t hesitate to fail.
After hearing about some of these insane success stories, one student wanted to try her hand at creating a course and being especially motivated she got started after just a few weeks of training, this is her story.
Her very first course that she developed was constructed on the topic of employing virtual assistants in a small company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving a little success with an e-book launch, a great deal of peers emailed requesting for recommendations on their upcoming book launches.
It was a non-technical subject, however one that was in high demand. Of interest, launching books is very well covered online. With just a little time on Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a topic for your course, the next question is where to host it. How will clients discover it?
John and Eliot hosted their iOS shows courses by themselves website, meaning they had to set up the video hosting, payment processing and general technical structure. They’re programmers, though, so it wasn’t a concern.
Rob decided to host his course on Udemy, one of the biggest marketplaces for selling online courses with more than 5 million signed up students. Udemy makes it really easy for instructors to get started, and they deal with all the payment processing and video hosting.
But, profits share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, but they likewise depend on outstanding instructors like Rob to construct courses for their site.
The current royalty structure is established so if Udemy provides the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the revenue– as much as 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the greatest mistake individuals make when producing an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you will be accountable for fueling the initial traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had large email lists of possible clients who were interested in their niche that they could reach out to. That means if you’re thinking of releasing a course this year, you have to start believing now about how you’re going to let people understand about it.
How To Drive Traffic To Your Course.
One method that is working right now extremely well is to recruit high-profile affiliate partners. These should be people with sizable e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what abilities you have which you could teach in this rapidly expanding online training.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to make money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!