HOW TO EARN MONEY BY PRODUCING AND PROMOTING DIGITAL TRAINING PROGRAMS.
If you have wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost every other famous internet entrepreneurs make their money — well, the answer is easy. Though without exception they have multiple streams of revenue coming in from various partnerships and business ventures, the one universal thread to all of their revenue models is something called digital publishing.
See Chris Record talk about the Digital Publishers Academy.
As the cost of formal education has become unaffordable for many, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of traditional higher education versus more useful and inexpensive online alternatives.
You are probably thinking, “What’s an alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s see how anyone can capture a piece of the online course market which is poised to exceed $240 Billion in the next 5 years.
Who will those billions go to and how can you capture your piece?
Answer: A large part of the earnings goes directly to the instructors who produce the educational content around their unique and specialknowledge in topics that intrigue them.
A lot of people have knowledge in areas of interest that may be shared with others who are interested in the same areas of study. Amazingly, the actual definition of a guru is not a genius as some think, instead, it’s a person with a higher level of knowledge than the typical learner who is interested in the same topic. This is how everyday people are making money with digital courses. The secret to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) found that there was a lack of quality training materials on the subject. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through the process of setting up a successful Facebook advertising campaign.
This initial course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time of his training programs release.
But what Chris did have, which is the reason he could publish a course and have people buy it, all while not being an expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of setting up an account, creating copy, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large number were interested so that the course began to attract sales from strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the most beautiful red roses in the harshest of climates. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. And this is why, digital publishing is likely the best way to making money online.
Which brings us to one of the most interesting points about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how unique and special the information they possess is.
What Unique Subject Will You Teach?
Online training programs cover a wide array of subjects. Courses with distinct outcomes that may help the course taker to make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out concept and do not be fearful to fail.
After hearing about some of these insane success stories, one student wanted to attempt her hand at creating a course and being highly motivated she jumped in after only a few weeks of training, this is her story.
The first course that she developed was developed on the topic of using virtual assistants in a small company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having a little success with an e-book launch, a great deal of peers emailed requesting advice on their upcoming book launches.
It was a non-technical topic, but one that remained in high demand. Of interest, launching books is very well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a subject for your course, the next concern is where to host it. How will consumers discover it?
John and Eliot hosted their iOS programs courses on their own site, implying they had to set up the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t an issue.
Rob decided to host his course on Udemy, among the biggest marketplaces for offering online courses with more than 5 million signed up trainees. Udemy makes it extremely simple for instructors to obtain begun, and they manage all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they also rely on exceptional trainers like Rob to construct courses for their site.
The current royalty structure is set up so if Udemy delivers the student to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the income– up to 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the most significant mistake individuals make when creating an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be responsible for sustaining the preliminary traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had big email lists of prospective clients who were interested in their niche that they could connect with. That indicates if you’re considering introducing a course this year, you need to start believing now about how you’re going to let individuals learn about it.
How To Drive Traffic To Your Course.
One strategy that is working right now extremely well is to recruit high-profile affiliate partners. These should be people with substantial email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider exactly what abilities you have which you could teach in this rapidly expanding Internet based action movies.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method you select to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!