HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much every other well known online entrepreneurs make their money — well, the answer is simple. Though they all have multiple revenue streams coming from various business ventures and partnerships, the one universal theme to all of their revenue models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional college against more useful and budget-friendly online alternatives.
You are probably thinking, “What is an alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can get a piece of the online course industry which is poised to surpass $240 Billion by 2021.
Who will those billions go to and how can you get your share?
Answer: A large part of the earnings goes directly to the instructors who produce the educational material around their unique and specialproficiency in subjects that intrigue them.
We all have interests that drive us. In fact, the very definition of an expert is not a genius as some think, but rather a person with a higher level of knowledge than the typical student who is interested in the same topic. This is how normal people are cashing in on digital courses. The magic to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer seeking out training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) became aware that there was a lack of quality training materials on the topic. Frustrated by this, Chris felt if he would buy a program, so would many others, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a series of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first course was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars all total
Amazingly, Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what Chris did have, which made it possible for him to publish a program and have people pay him for it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his course through the entire process of setting up an account, writing content, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert number were interested so that the course began to attract sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the prettiest red roses in the harshest of environments. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there is a set of people who share your interest level but have not grown at the same level in their knowledge. For this reason, online course creation is likely the best method for making money on the Internet.
This brings us to an interesting point about niche knowledge, and that is the person who holds the information is so familiar with it that they fail to see how unique the information they possess is.
What Unique Topic Will You Teach?
Online courses cover a wide variety of topics. Begin by taking inventory of your very own abilities and experiences, especially if you have actually conquered some obstacles or struggles in the past. Odds are, others are fighting with obstacles and might learn from your know-how.
Test your idea and do not hesitate to fail.
After hearing about some of these crazy success stories, one student wished to attempt her hand at creating a course and being highly motivated she jumped in after just a few weeks of training, this is her story.
The first course that she developed was developed on the topic of employing virtual assistants in a SEO company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching a little success with a Kindle book launch, a great deal of peers emailed asking for guidance on their upcoming book launches.
It was a non-technical subject, but one that was in high need. And interestingly enough, launching books is very well covered online. With just a little time on Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a topic for your course, the next concern is where to host it. How will customers discover it?
John and Eliot hosted their iOS programs courses on their own website, suggesting they had to set up the video hosting, payment processing and general technical structure. They’re developers, though, so it wasn’t an issue.
Rob decided to host his course on Udemy, one of the largest markets for offering online courses with more than 5 million registered students. Udemy makes it really simple for trainers to obtain begun, and they deal with all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to earn a profit, however they also rely on outstanding instructors like Rob to build courses for their site.
The current royalty structure is established so if Udemy provides the trainee to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the profits– as much as 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest mistake individuals make when developing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you’re still going to be responsible for sustaining the initial traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had big email lists of potential customers who were interested in their niche that they could reach out to. That suggests if you’re thinking of introducing a course this year, you have to begin thinking now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be individuals with sizable email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what skills you have which you could teach in this quickly expanding online action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!