HOW TO MAKE MONEY BY PRODUCING AND PROMOTING DIGITAL COURSES.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and pretty much all other big time internet entrepreneurs make their money — well, the answer is easy. Even though without exception they have multiple revenue streams coming in from various joint ventures and partnerships, the one universal theme to all of their revenue models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with the average student forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of conventional higher education compared with more useful and affordable online options.
You are probably thinking, “What’s the alternative to a university program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s see how anyone can capture a piece of the online education market which is poised to surpass $240 billion by 2021.
Who will those billions go to and how will you get your share?
Answer: A big part of the earnings goes directly to the individuals who create the educational material around their unique and specialproficiency in topics that intrigue them.
Everyone has an interest that drives them. You may not know, the very definition of a guru is not a genius as some think, but rather a person who has more knowledge than the typical student who is interested in the same topic. This is how everyday people are making money with digital courses. The magic to making passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for information on how to launch Facebook ads, Chris Record (Co-founder Tecademics) discovered that there was a need for quality training materials on the topic. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder videos that walked students through the process of setting up a successful Facebook advertising campaign.
This initial program was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars combined
Amazingly, Chris would not have been considered a Facebook advertising expert at the time of his course creation.
But what he did have, which made it possible for him to publish a program and have people pay him for it, all while not being an expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, writing content, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course began to draw in sales from strangers.
As an “aside”, one of the main promotion ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the biggest red roses in the harshest of environments. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their knowledge. For this reason, digital publishing is likely the best method for making money on the Internet.
This brings us to one of the most interesting aspects about niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique and special the information in their head is.
What Unique Subject Could You Teach?
Online courses cover a wide range of topics. Courses with distinct outcomes that may help the student make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, tend to be the most popular. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and don’t hesitate to fail.
After hearing about some of these insane success stories, one student wanted to attempt her hand at producing a course and being especially motivated she got started after just a few weeks of training, this is her story.
The very first course that she developed was constructed on the topic of hiring virtual assistants in a SEO company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having some success with an e-book launch, a great deal of peers emailed asking for recommendations on their upcoming book launches.
It was a non-technical topic, however one that remained in high need. And interestingly enough, launching books is a subject that is very well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has propelled him to making more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next question is where to host it. How will customers discover it?
John and Eliot hosted their iOS programming courses on their own site, meaning they needed to configure the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t a concern.
Rob chose to host his course on Udemy, among the biggest markets for offering online courses with more than 5 million registered trainees. Udemy makes it very simple for instructors to obtain begun, and they manage all the payment processing and video hosting.
But, revenue share is where it gets difficult, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they also count on exceptional trainers like Rob to construct courses for their website.
The current royalty structure is set up so if Udemy delivers the trainee to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the revenue– approximately 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the greatest mistake people make when creating an online course is having a “build it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you’re still going to be responsible for sustaining the initial traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had large e-mail lists of potential customers who were interested in their niche that they could connect with. That means if you’re considering introducing a course this year, you have to start thinking now about how you’re going to let people learn about it.
How To Drive Traffic To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about what skills you have which you could teach in this quickly growing Internet based training.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!