HOW TO EARN MONEY BY PRODUCING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other successful Internet entrepreneurs make their money — well, the answer is simple. Even though they all have multiple revenue streams coming from various partnerships and joint ventures, the one universal thread to all of their revenue models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
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As the cost of university studies has become unaffordable for many, and with the average student forced to assume $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard college against more practical and budget friendly online choices.
You must be thinking, “What is an alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s see how anyone can capture a piece of the online course industry which is poised to exceed $240 billion in the next 5 years.
Who will those billions go to and how will you get your share?
Answer: A big part of the earnings goes directly to the instructors who develop the educational content around their unique and specialexpertise in subjects that interest them.
Everyone has an interest that drives them. In fact, the actual definition of a guru is not a genius as some assume, instead, it’s a person who has a higher level of understanding than the typical learner who is interested in the same topic. This fact is how normal people are cashing in on digital courses. The secret to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer seeking out training on how to run Facebook advertising campaigns, Chris Record (Co-founder Tecademics) discovered that there was a lack of quality training materials on the subject. Frustrated by this, Chris knew that if he would buy a program, others would too, and thus he created his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first course was so successful that later Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars in total revenue
Amazingly, Chris would not have been considered a Facebook advertising expert at the time of his training programs release.
But what Chris did have, which is the reason he was able to publish a course and have people buy it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, writing copy, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large number were interested so that the course started to draw in sales from strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with the world. With the Internet, the ease of publishing using free or very low cost tools, enables literally everyone to assemble their content into a form that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. For this reason, digital publishing is perhaps the best way to quickly building a business online.
This brings us to an interesting point about niche knowledge, and that is the person who holds the information is so familiar with it that they cannot see how unique the information they possess is.
What Special Subject Will You Teach?
Online courses cover a wide array of subjects. Naturally, courses with distinct results that may help the student earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and don’t be fearful to fail.
After hearing about some of these crazy success stories, one student wanted to try her hand at creating a course and being especially motivated she got started after just a few weeks of training, this is her story.
The very first course that she developed was built on the topic of employing virtual assistants in a digital marketing agency, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving a little success with a Kindle book launch, a great deal of peers emailed requesting for recommendations on their approaching book launches.
It was a non-technical subject, but one that remained in high need. And interestingly enough, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a topic for your course, the next question is where to host it. How will consumers find out about it?
John and Eliot hosted their iOS shows courses by themselves website, suggesting they had to configure the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t a concern.
Rob chose to host his course on Udemy, among the largest marketplaces for selling online courses with more than 5 million signed up students. Udemy makes it very easy for trainers to get started, and they manage all the payment processing and video hosting.
But, revenue share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to earn a profit, however they likewise depend on excellent trainers like Rob to develop courses for their site.
The current royalty structure is set up so if Udemy delivers the student to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the income– approximately 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Always remember Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest error individuals make when creating an online course is having a “develop it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you’re still going to be accountable for sustaining the initial traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had big email lists of prospective consumers who were interested in their niche that they could connect with. That implies if you’re considering launching a course this year, you need to begin believing now about how you’re going to let people learn about it.
How To Drive Traffic To Your Course.
One strategy that is working right now extremely well is to recruit high-profile affiliate partners. These should be individuals with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what abilities you have which you could teach in this quickly growing Internet based education.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!