HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL TRAINING PROGRAMS.
If you have wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other well known internet entrepreneurs make their money — well, the answer is simple. Though without exception they have multiple streams of revenue coming from various partnerships and joint ventures, the one universal thread to all of their business models is something called digital publishing.
See Chris Record introduce the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with the average student forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of conventional college against more useful and inexpensive online alternatives.
You must be thinking, “What’s the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s take a look at how you can capture a piece of the online education market which is poised to exceed $240 Billion by 2021.
Who will those billions flow to and how can you capture your share?
Answer: A large portion of the earnings goes directly to the trainers who create the educational content around their unique and specialexpertise in topics that interest them.
A lot of people have knowledge in subjects that may be shared with others who are interested in the same areas of study. You may not know, the actual definition of an expert is not a genius as some think, but rather a person who has more knowledge than the typical student who is interested in the same topic. This fact is how normal people are making money with digital courses. The secret to earning money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for information on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) discovered that there was a need for quality training materials on the topic. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a series of over the shoulder tutorial videos that walked students through the process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars in total revenue
Amazingly, Chris would not have been considered a Facebook advertising expert at the time of his training programs release.
But what he did possess, which is the reason he was able to publish a program and have people pay him for it, all while not being an expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his course through the entire process of establishing an account, writing copy, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large percentage were interested so that the course started to attract sales from people outside of his mailing list.
As an “aside”, one of the main promotion ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the prettiest red roses in any climate. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there is a set of people who share your passion but have not grown at the same level in their knowledge. And this is why, digital publishing is likely the best way to building wealth outside of winning the lottery.
Which brings us to an interesting point about niche knowledge, and that is the person who holds the information is so familiar with it that they cannot see how unique and special the information they possess is.
What Unique Topic Could You Train On?
Online training programs cover a wide range of subjects. Start by taking inventory of your own abilities and experiences, particularly if you have actually conquered some difficulties or battles in the past. Chances are, others are dealing with the very same issues and could benefit from your know-how.
Try out idea and do not be afraid to fail.
After checking out some of these insane success stories, one student wished to attempt her hand at creating a course and being especially motivated she jumped in after just a few weeks of training, this is her story.
Her very first course that she developed was developed on the topic of hiring virtual assistants in a digital marketing agency, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving some success with an e-book launch, a great deal of peers emailed asking for suggestions on their upcoming book launches.
It was a non-technical topic, but one that remained in high demand. And interestingly enough, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next concern is where to host it. How will clients find out about it?
John and Eliot hosted their iOS programming courses on their own website, meaning they had to set up the video hosting, payment processing and basic technical structure. They’re programmers, however, so it wasn’t a concern.
Rob decided to host his course on Udemy, one of the largest marketplaces for selling online courses with more than 5 million registered trainees. Udemy makes it really easy for instructors to obtain started, and they handle all the payment processing and video hosting.
But, revenue share is where it gets challenging, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, but they also count on outstanding trainers like Rob to develop courses for their site.
The existing royalty structure is set up so if Udemy provides the trainee to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the revenue– up to 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake individuals make when creating an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be accountable for sustaining the preliminary traction and registrations.
In the 7 figure success stories above, there is a unified theme and that is, they had big e-mail lists of possible customers who were interested in their niche that they could connect with. That indicates if you’re thinking of releasing a course this year, you have to begin thinking now about how you’re going to let people know about it.
How To Drive Buyers To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be people with substantial email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what abilities you have which you could teach in this quickly growing online education.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method you select to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!