HOW TO MAKE MONEY BY CREATING AND PROMOTING DIGITAL TRAINING PROGRAMS.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other famous internet entrepreneurs make their money — well, the answer is easy. Though they all have multiple streams of revenue from various partnerships and business ventures, the one universal theme to all of their revenue models is something called digital publishing.
See Chris Record talk about the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with many graduates forced to assume thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional university programs versus more practical and budget-friendly online choices.
You may be thinking, “What’s the alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s take a look at how anyone can get a piece of the online education industry which is poised to go beyond $240 billion in the next 5 years.
Who will those billions flow to and how can you get your piece?
Answer: A large portion of the earnings goes directly to the people who develop the academic content around their unique and specialexpertise in subjects that interest them.
Everyone has an interest that drives them. You may not know, the actual definition of an expert is not a genius as some assume, instead, it’s a person who has a higher level of knowledge than the average learner who is interested in the same topic. This fact is how everyday people are making money with digital courses. The secret to making passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for information on how to launch Facebook ads, Chris Record (Co-founder Tecademics) found that there was a need for quality instructional materials on the subject. Frustrated by this, Chris knew that if he would buy a program, so would many others, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through the process of setting up a successful Facebook advertising campaign.
This first course was so successful that later Dark Post Profit training programs, versions 2 and 3, made more than $10 million dollars all total
What’s incredible about this story is that Chris would not have been considered a Facebook advertising guru at the time of his training programs release.
But what Chris did have, which is the reason he was able to publish a program and have people pay him for it, all while not being a real expert on the subject, was a bit more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked course attendees through the entire process of establishing an account, writing copy, creating images, and everything required to run a successful campaign.
Remember, Chris didn’t need to invest weeks and months grasping the material and creating the content. He used Facebook’s own tutorials to guide his course.
How incredible is it that you too can get paid to teach a syllabus that already exists? And this is completely ethical since what you are doing is packaging it in a way that your students are more likely to receive it in.
I want you to pause, and consider for a second.
What do you know that others don’t but may also be interested in?
This knowledge could be the key to you breaking away from the 9 to 5, and getting the freedom to live the lifestyle you so crave.
Maybe you are a digital marketing expert with massively useful information that others would be happy to hand over $97, $497, $997, or more to you for.
Maybe you’ve figured out the art to flipping cars, houses, second hand clothing, electronics and more on Amazon. You may not think these skills are valuable, but there are likely thousands, if not tens of thousands, and for some niches, millions of people who would pay you shocking amounts of money for what you know.
If you still aren’t sure, just keep reading to learn about the teacher who generates $1 million dollars a year with his course. Or the guy who teaches people how to leap, that’s correct, jump higher – and he is benefitting from a 7 figure business while living the ultimate laptop lifestyle.
Or maybe you are a Shopify ecomm master who would love to share your secrets with those wishing to leave their day job.
…which BTW, if ecommerce gets you excited, don’t miss out on the Tecademics 90 day ECOM CHALLENGE which comes complete with tens of thousands of dollars in prizes, a cool car that will be given away, and a ton of free training…
Let’s get back to digital course creation, to see how anyone can seriously make money by monetizing that special set of knowledge that they carry around in their head.
Enter Rob, a former high school math instructor, who became successful using digital publishing by authoring four courses on different app development topics.
Actually, the word success undersells what he did with digital publishing.
Rob netted more than $1 million in just nine months. That’s amazing right?
But all was not easy for Rob, which is why the Tecademics Digital Publishing Academy is the perfect way to start making money since it literally will cut months if not years off the loss side of your financial statement. I’m pretty certain that Rob wishes this powerful program existed when he launched his first course.
The story of how Rob went from $35,000 a year to almost three times that each month is a good one…
With income from a web hosting company that Rob owned, he focused his efforts and over a 3 month period of full-time effort Rob published his first course, which contained more than 30 hours of educational content. The content was good, actually it was great. Remember, Rob is still a teacher by day and a budding entrepreneur at night and on weekends, but when he launched the program, nobody was purchasing it.
But he was committed to success, and so he made the difficult decision to enable users to access the course totally free in order to build up some favorable testimonials. He went on to sell it to his hosting clients all who fit the ideal target audience for the course, and though not all were interested in the how-to-code subject, a large enough percentage were interested so that the course started to attract sales from complete strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with the world. With the Internet, the ease of publishing using free or very low cost tools, enables literally everyone to assemble their content into a form that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. And this is why, online course creation is likely the best method for building wealth outside of winning the lottery.
Which brings us to an intriguing point about niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique and special the information they possess is.
What Unique Subject Will You Teach?
Online training programs cover a wide range of subjects. Begin by taking inventory of your own skills and experiences, particularly if you have actually conquered some obstacles or battles in the past. Chances are, others are fighting with obstacles and might learn from your know-how.
Try out concept and do not hesitate to fail.
After checking out some of these insane success stories, one student wished to attempt her hand at creating a course and being highly motivated she jumped in after only a few weeks of training, this is her story.
The first course that she developed was developed on the topic of hiring virtual assistants in a SEO company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving a little success with an e-book launch, a lot of peers emailed requesting recommendations on their upcoming book launches.
It was a non-technical subject, however one that was in high demand. Of interest, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a subject for your course, the next concern is where to host it. How will consumers find out about it?
John and Eliot hosted their iOS shows courses by themselves website, meaning they needed to set up the video hosting, payment processing and basic technical structure. They’re programmers, though, so it wasn’t a concern.
Rob chose to host his course on Udemy, among the biggest marketplaces for offering online courses with more than 5 million signed up trainees. Udemy makes it very simple for trainers to get started, and they deal with all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to make a profit, but they also rely on exceptional instructors like Rob to develop courses for their site.
The current royalty structure is set up so if Udemy provides the student to your course through their own natural discovery or through a promotion they run, they’re going to keep the bulk of the income– as much as 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the greatest error people make when creating an online course is having a “build it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you will be responsible for fueling the initial traction and enrollments.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of possible customers who were interested in their niche that they could reach out to. That indicates if you’re thinking about releasing a course this year, you have to start thinking now about how you’re going to let people know about it.
How To Drive Buyers To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be individuals with large email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what skills you have which you could teach in this rapidly growing online education.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!