HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and almost every other well known Internet entrepreneurs make their money — well, the answer is simple. Though they all have multiple revenue streams coming from various partnerships and business ventures, the one universal thread to all of their business models is something called digital publishing.
Watch Chris Record introduce the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with many graduates forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard college against more useful and cost effective online alternatives.
You are probably thinking, “What’s an alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can capture a piece of the online education market which is poised to surpass $240 Billion in the next five years.
Who will those billions go to and how will you capture your share?
Answer: A big part of the windfall goes directly to the instructors who produce the instructional material around their unique and specialexpertise in topics that intrigue them.
We all have interests that drive us. You may not know, the literal definition of an expert is not a genius as some assume, instead, it’s a person who has more understanding than the typical student who is interested in the same topic. This is how normal people are cashing in on digital courses. The secret to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer seeking out information on how to run Facebook ads, Chris Record (Co-founder Tecademics) became aware that there was a need for quality instructional materials on the topic. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he built his first course called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a set of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars all total
What’s amazing about this story is that Chris would not have been considered a Facebook advertising expert at the time of his course release.
But what he did possess, which is the reason he was able to publish a course and have people pay him for it, all while not being an expert on the subject, was a little more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked his students through the entire process of establishing an account, writing copy, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to adequately big number were interested so that the course started to bring in sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your unique knowledge set is in the area of how to grow the biggest red roses in any climate. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there is a set of people who share your interest level but have not grown at the same level in their understanding. And this is why, online course creation is likely the best way to quickly building a business outside of winning the lottery.
This brings us to an interesting point about niche knowledge, and that is the person who holds the information is so familiar with it that they do not see how unique the information they possess is.
What Special Subject Will You Teach?
Online courses cover a wide variety of subjects. Start by taking stock of your very own skills and experiences, particularly if you have actually gotten rid of some obstacles or battles in the past. Chances are, others are battling with obstacles and might learn from your know-how.
Try out idea and don’t hesitate to fail.
After checking out some of these crazy success stories, one student wished to attempt her hand at creating a course and being especially motivated she got started after only a few weeks of training, this is her story.
Her very first course that she developed was built on the topic of employing virtual assistants in a small company, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching a little success with an e-book launch, a lot of peers emailed asking for suggestions on their approaching book launches.
It was a non-technical topic, but one that remained in high need. Of interest, launching books is a subject that is very well covered online. With just a little time on Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has helped him make more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you decide on a topic for your course, the next question is where to host it. How will consumers learn about it?
John and Eliot hosted their iOS programs courses on their own website, indicating they had to configure the video hosting, payment processing and basic technical structure. They’re programmers, however, so it wasn’t a problem.
Rob decided to host his course on Udemy, one of the largest markets for selling online courses with more than 5 million signed up trainees. Udemy makes it extremely simple for trainers to get begun, and they handle all the payment processing and video hosting.
But, profits share is where it gets challenging, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, however they likewise count on exceptional instructors like Rob to construct courses for their website.
The present royalty structure is established so if Udemy delivers the student to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the income– up to 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake individuals make when creating an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be responsible for fueling the preliminary traction and registrations.
In the million-dollar success stories above, there is a unified theme and that is, they had large e-mail lists of prospective clients who were interested in their niche that they could connect with. That suggests if you’re thinking about introducing a course this year, you have to start believing now about how you’re going to let people understand about it.
How To Drive Traffic To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be people with large e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about what abilities you have which you could teach in this rapidly growing Internet based training.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!