search engine optimization returns a much higher roi compared with PPC

Which is better SEO or PPC?

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Most all organizations recognize the value of paid online advertising (PPC), especially when it comes to online platforms like Facebook and Google. People are more likely to end up on your website via a search engine than any other method. According to a well know recent study, 81% of individuals searching for local goods and services, located their preferred destination through a search engine.

Learn about PPC vs. SEO in this short video.

The research shows that it’s essential for your brand to have a strong presence on the search engines, making sure that you are relevant and visible to your target audience. But, there’s still a big decision to make, and that is whether to utilize Search Engine Optimization or PPC (Pay-Per-Click advertisements, the Sponsored Hyperlinks and acquired ads on a Google search) to get in front of prospective customers and clients.

Done appropriately and carefully balanced, both can get you the leads and traffic to your site that you want. Nevertheless, each has their benefits and cost considerations. SEOmoz recently released a short article evaluating the effectiveness of Search Engine Optimization vs. Pay Per Click.

The write-up details that organic results are 8.5 x more likely to be clicked on than paid search results page! That’s a huge disparity. Researchers have utilized heat maps to show that users eyes focus on the leading natural outcomes, with individuals barely seeing the ads on the page. It’s as if the search engine user is blind to a large part of the images and information (PPC ads) on the SERP page.

Nevertheless, paid search engine results are 1.5 times more likely to improve click-thru rates from the search engine to the website.

Considering this data, it could be said that organic search is 5.66 times more effective from an engagement perspective than PPC or paid search.

Offered the flat out choice of ranking high organically or having terrific Pay Per Click advertisements – the choice for every business owner should be clear. We all know it’s not that simple or else those “Ranking # 1 in Google TOMORROW” robo-calls would be more effective. Search Engine Optimization (SEO) takes time, while paid ads provided they are well written, work nearly instantly.

PPC’s major benefit is in speed and scale. When a PPC campaign turns profitable, the revenue that results is purely a function of how much advertising budget you apply to it. With a PPC project, you could be on the initial page for a multitude of targeted terms within 24 hours.

SEMPO, the Online Search Engine Marketing Professionals Company, estimates that $87 of every $100 that company’s invest in digital marketing, are spent on Pay Per Click vs. $11 put toward SEO efforts. If you consider that $25 billion is invested in Pay Per Click advertising while $3 billion is spent on Search Engine Optimization, this suggests that SEO could be ten times efficient.

There are certainly times to use PPC as it’s an excellent way to gain immediate traffic to your site and make the phone ring. But you should not rely solely on SEO, and instead employ a multiprong SEO strategy where you use PPC during the startup and building phase, while simultaneously ranking your website with the support of an expert SEO company.

Pay Per Click also tends to be most effective for product companies compared to service companies; as an example, focusing SEO efforts on terms such as #1 SEO Company, or premier seo consultant would make more sense than buying PPC for these keywords.

In summary, over the long term, SEO offers the best value compared to PPC. You will not rank # 1 overnight, but this is a good thing because SEO takes investment and commitment, when you do achieve that coveted first page and #1 ranking results, it becomes harder for your competition to knock you off. Whereas with PPC, there is always someone more desperate and willing to pay more for a click. Bottom line your firm must spend more of its time and resources concentrating on Search Engine Optimization vs. Pay Per Click advertising.

Have you heard about the dark side of PPC? Watch this video to get educated on PPC click fraud.

Client Getting Tips From an SEO Agency Founder

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How to get clients into your agency is the #1 SEO question I hear.

Of no surprise, referrals are the best way because of the implicit trust that the sale starts with. However, we all start with the same number of clients, and that is zero. So what do you do when you don’t yet have anyone who can refer clients to you?

Following are a few practical methods for client getting.

#1 – Write a blog. You should be continually posting information about SEO, social media marketing, digital marketing tactics and PPC. Add value and write in a way that will draw interest from the clients you want to be doing business with. Promote it, and you will be surprised how qualified clients will come knocking on your door. Why? Because they have been reading your work and already see you as an SEO expert. Read about how to build your online presence with SEO and brand authority.

#2 – Talk at seminars and conferences about SEO and digital marketing. When you get out in person and talk about what you do in a way that adds value to the hearer, you’ll begin to build an audience. Do not worry whether this audience will ever be your direct clients; most won’t be. But, they know people who will be! There is no better advocate to sell on your behalf, than a “fan” of what you do. Even other SEO company owners can be a source of referral as they may be too busy or have some other reason to refer you leads. Meetup.com is also an excellent way for you to build your following from the ground up. Check out this awesome article on how to get booked to speak at events.

One important note: SEO clients will churn, so you must always have a pipeline. One of the biggest challenges individual owners face is that when they are busy doing work, they forget to refill the pipeline. Thus, when the agreements end, they suddenly find themselves confronted with no sales leads. On average, my clients stay for 10-14 months, but your mileage may vary based on the competitive nature of the keywords.

As the saying goes, “Never stop selling!”

Even while you have a client on active retainer, don’t forget to communicate with them. Just because they aren’t “bugging” you, it doesn’t mean they don’t deserve or even feel the need to get regular updates. I like to use Pro Rank Tracker as a powerful reporting tool which sends automated reports to my clients so they always know where their rankings are.

I have discovered that the more you correspond with your clients, the longer they are likely to stick with you. It may feel the added overhead of regular client communications is not worth the time investment, but let me assure you, the effort of retaining a client is less than winning a new one. Value your customers and not only will they return more value to you in added billings, but they will be that much more likely to refer you to their fellow business owner friends.

One method I’ve found effective for keeping in touch with clients is to make small videos that add value or give important information. Following is one on PPC Click Fraud which has proven useful to my clients.

Don’t take clients where you can’t deliver results

This seems obvious, but frankly, it is foundational. Many in the SEO industry will take a client even if they only think they can get 2-3 months billing. This is crazy, don’t do it! If you don’t have the experience, or if the project will pull you too far outside your systems, just say NO!

I am always surprised at how powerful the word no is. Frankly, it’s so refreshing to find integrity in business, that then a business owner experiences it, they nearly always return it back. Again, maybe that client was not a good fit for you, but perhaps their friend is.

Another point about not taking clients is to understand what their objectives are. If the company is about to go under and needs 100 extra leads in the next 60 days to survive, then you are far better off explaining that SEO is not the right solution. Perhaps it’s PPC they need, which if you don’t do this may tempt you to offer them PPC. But again, refer they to a specialist, and when their business get’s healthy, they’ll likely seek you out. I’ve seen this play out first-hand dozens of times.

I trust these tips are useful as you build your agency. The rewards can be great if you establish your plan and keep your customers inside the velvet ropes of your process.

Check out this video on the OMG coaching program that is endorsed by Tai Lopez.

Video: Tai Lopez endorses OMG

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Tai Lopez endorses OMG and Mike Long as the best day job killer opportunity going, today. You really need to watch this video.

But, first, check out client getting tips from an OMG member who is in the process of building their first 7 figure SEO Agency.

OMG supplies the blueprint with step-by-step instructions, all you need to do is follow the steps and execute. It’s not easy, but totally possible for anyone to go from barely scraping by to living inĀ abundance.